A society that defends the "made in France" lifted smoothly 19,000 euros from investors attracted by its original product, male below scented, it was learned Tuesday from its founder.
The "Indomitable" will be manufactured in France by "The French Slip", a company founded in 2011 by Guillaume Gibault, an entrepreneur of 27 years, who decided to ride the wave of the "made in France" defended by the government.
"You want to change the world, you want to change things, start by changing Slip", launched Guillaume Gibault on site mymajorcompany.com crowdfunding, which has already collected 19,000 euros for the project.
"The scent caught in microcapsules spreads when the slip is moving and will make its effect whenever it is brought up to 30 washes," the French Slip.
"This is a fairly masculine scent, not very strong, based on musk and pear", told AFP the young entrepreneur who is making her underwear in Dordogne (southwest) and Lille (north).
"The Slip French" became a sort of "success story" in a country that has more used to hearing about his lack of competitiveness or to challenge its contractors.
The company, which employs five people at its headquarters in Paris, has already sold 20,000 blue, white or red briefs for its first year of existence and aims of foreign markets, for example in Japan.
Her boss says she already exudes profit: "It shows that we are able to innovate in France," he says with words that seem to come from a speech by the Minister of Productive Recovery Arnaud Montebourg, cantor industrial patriotism.
Initially, the company wanted to raise 10,000 euros, but this goal has already exceeded even before the deadline of June 3
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